Sales Salary Survey
Compensation Survey
Global market data to benchmark your sales talent and sales-focused jobs
The Culpepper Sales Compensation Survey provides global market data to benchmark the compensation of your organization's sales talent. From our Standard data license to our Premium and Enterprise solutions with professional services, you have the option to select a solution that best fits your needs.

Wide Range of Sales Jobs

Access compensation data for 48 job families covering sales executives, sales management, sales reps, sales engineering, and sales operations & administration.

Sales Executives

Sales Executives
  • Top Sales Executive
  • Sales & Marketing Executive
  • Product Market/Segment/Channel Sales Executive
  • Sales Operations Executive
  • Sales Support Executive
  • Contracts Executive
Commercialization Executive
  • Commercialization Executive
Product Management Executive
  • Product Management Executive

Sales Jobs

Sales Management
  • Sales & Professional Services Management
  • Inside & Outside Sales Management
  • Outside Sales Management
  • Inside Sales Management
  • Telesales Management
  • Renewal Sales Management
  • Strategic / Key Account Sales Management
  • Product Specialty Sales Management
Sales Representatives
  • Outside Sales Reps - New Business
  • Outside Sales Account Managers
  • Inside Sales Reps - New Business
  • Inside Sales Account Managers
  • Telesales Reps - Outbound
  • Telesales Reps - Inbound
  • Renewal Sales Reps
  • Strategic / Key Sales Account Managers
  • Product Sales Specialists

Sales Operations & Administration Families

Sales Planning and Analysis
  • Sales Operations & Planning Management
  • Sales Commission Analysts
  • Sales Operations Analysts
  • Sales Force Effectiveness Analysts
  • Sales Planning Support Specialists
Sales Operations & Administration
  • Sales Administration Management
  • Sales Administrative Assistants
  • Order Processors
Contracts, Bids, and Proposals
  • Contract Operations Management
  • Contract Specialists
  • Bid / Proposal Management
  • Bid / Proposal Specialists
  • Quote Coordinators
Sales Development
  • Sales Development Management
  • Sales Development Specialists
  • Telemarketing Reps
Sales Engineering
  • Sales Engineering Management
  • Pre-Sales Engineering
  • Post-Sales Engineering
  • Pre- and Post-Sales Engineering
  • Sales Engineering Support Specialists
Sales Training
  • Sales Training Management
  • Sales Trainers
Related Jobs
Business Development and Marketing jobs are in the
Operations and Digital Marketing Surveys.

Post-Sales Client Engagement jobs, including Client Relationship and Customer Success, are in the Operations Survey.

Job Classifications & Levels

Job families include a wide range of levels, from entry level individual contributors to top executives, allowing you to accurately match more of your jobs. Learn More about Job Classifications & Levels >
Company-Sourced Data Collected Directly from Participating Companies

Culpepper Compensation Surveys include current market data collected directly from HR and compensation professionals in participating organizations. You have the option to segment data by company size, ownership, and industry sector.
Global Compensation Data
We report worldwide compensation data to meet your local, national, and international needs.

Precise and Relevant Local Geographic Data
We provide compensation data for specific geographic locations, allowing you to more accurately price your jobs.
Access Current Data Throughout the Year
We collect and report updated compensation market data year-round, allowing you to base your decisions on always-current data.

Comprehensive Compensation Data
Compensation outputs include base salaries, salary structures, short-term cash incentives, total cash compensation, equity compensation & long-term incentives, total direct compensation, incentive eligibility, hourly pay rates, shift differentials, compensation ratios, and more.

Unlimited Customizable Reports
We provide powerful and easy-to-use online reporting tools for viewing and analyzing compensation data. You can request an unlimited number of customizable compensation reports at no extra fee. Customization options include preferences for compensation outputs, data cuts, statistical metrics, you-to-market comparisons, and more.

Sales-Specific Data Cuts and Breakouts

Our customizable online reports allow you to drill down within specific sales jobs and job functions to view compensation data by several different sales-specific characteristics.

Primary Type of Product/Service Sold
  • Technology Products/Services Sales
    • Cloud-Based/Internet Services
    • Consulting Services
    • Digital Content & Information
    • Hardware & Electronics
    • Software
    • Mix of Hardware/Software/Services
  • Life Sciences & Medical Products/Services Sales
    • Bio / Pharma
    • Medical Devices: Implantable
    • Medical & Scientific Equipment
    • Medical Supplies/Products
    • Services: Contract/Lab/Research
  • Other Types of Products & Services Sales
    • Advertising
    • Business Services/Consulting
    • Engineering/Construction
    • Financial Services
    • Insurance
    • Media & Publishing
Primary Sales Channel and/or Type of Customer
  • Direct Sales Channel
    • Business
    • Consumer
    • Government
    • Hospital
    • Physician
  • Indirect Sales Channel
    • Distributor/Wholesaler
    • Managed Care
    • OEM
    • Retail
    • VAR / VAD
Geographic Sales Scope
  • Worldwide
  • Multi-Country
  • Single Country
  • Region within Country
Short-Term Cash Incentives (STIs)
  • Targeted Short-Term Cash Incentives (Current Year)
  • Actual Short-Term Cash Incentives (Prior Year)
Cash Allowances
  • Cash Allowances: Car
  • Cash Allowances: Other
Annual Sales Quota / Target
  • Annual Sales Quota
  • Cash Compensation as % of Annual Sales Quota
Participation Requirements

To ensure that we report current and comprehensive data, we require participation in Culpepper Compensation Surveys.

All subscribers must submit current compensation data for all employees matching jobs covered in each survey and location included in a survey license.

Participation Requirements >
Five Benefits of Participating >

Data Confidentiality

We fully recognize the sensitivity of survey participant data and hold individual company and employee-level data in strict confidence. We only publish survey data in anonymized, aggregate form. Data sufficiency and security controls are in place to ensure that we do not disclose your company's compensation practices or any personally identifiable information (PII) of your employees.

Data Confidentiality & Protection >
Data Integrity & Methodology

You can use our data with confidence in both the source and survey methodology.

Designed for Business Use by Employers
Do not collect data from consumers or data self-reported by employees.

Source of Data
Compensation data is collected directly from HR professionals in participating organizations.

Data Integrity
Data is carefully reviewed by Culpepper compensation analysts.

Survey Cycle
Data is collected, updated, and audited throughout the year.

Regulatory Compliance
Comply with data protection & privacy laws and antitrust safe harbor guidelines.

Data Integrity & Methodology >
Data Privacy & Regulatory Compliance >
Subscription License and Pricing Information

An annual online subscription license to the Culpepper Sales Compensation Survey includes:
All Sales Jobs
Access compensation reports for all Sales (SA) jobs and Sales Executive (EX) positions with reportable data.
Access Current Data Throughout the Year
We collect and report updated compensation data year-round. At the beginning of each month, we publish new datasets with current data for our online reports. You have the option to use the latest dataset or continue working with an existing dataset. New jobs, countries, and specific breakouts are published as soon as sufficient data is collected and verified from participating companies.
Global Data
Access compensation reports for all countries and locations with reportable data included in your survey license and data submission.

Country access for Standard solutions are limited to countries where your company has operations and remote employees.

Plus, Premium, and Enterprise solutions provide access to additional countries where your company is expanding, and compensation market data is needed before operations are open or employees are hired.
Unlimited Number of Customizable Reports
You can request an unlimited number of customizable compensation reports at no additional fee.
You-to-Market Comparisons
After compensation data for your organization has been verified and imported, you will be able to view you-to-market comparisons enabling you to identify jobs that are above or below-market rates.
Benchmarking Data Services
Premium and Enterprise solutions include the following professional benchmarking data services:
From our Standard data license to our Premium and Enterprise solutions with professional services, you have the option to select a solution that best fits your needs.
Learn More / Request a Quote
Make a modest investment in a Culpepper Compensation Survey Data Solution to help you manage your company's largest expense: Compensation.

To learn more or request a price quote, please contact our sales team with details about your needs.

Contact Us Today for a Quote