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Culpepper Digital Compensation Survey Culpepper Digital Compensation Survey
Digital Marketing & Advertising
Compensation Survey
Market data to establish competitive and effective compensation plans for marketing, advertising, and creative talent.

Wide Range of Digital Marketing & Advertising Jobs

The Culpepper Digital Marketing & Advertising Compensation Survey includes a cross-section of over 70 marketing, advertising, and digital-focused job families from our Operations and Executive core compensation surveys. Select job functions and families include:
Digital Marketing
  • Digital Marketing (General)
  • Digital Asset Administration
  • eCommerce
  • Email Marketing
  • Online Merchandising
  • Ontologist
  • Pay-Per-Click Advertising
  • Search Engine Marketing
  • Search Engine Optimization (SEO)
  • Social Networking & Digital Media
  • Web/Digital Content Analytics
Marketing Operations
  • Marketing (General)
  • Marketing Communication
  • Marketing Database Analysis
  • Marketing Database Coordinators
  • Event / Trade Show Planning
Marketing Planning & Strategy
  • Affiliate Marketing
  • Channel Marketing
  • Customer Marketing Analysis
  • Demand Generation
  • Market Management
  • Marketing Research Analysis
  • Merchandise Planning
  • Monetization Management
  • Pricing Analysis
  • Product Marketing
  • Promotions Management
Public Relations
  • Public Relations (General)
  • Community Affairs
  • Fund Development
  • Media Buyers
  • Philanthropy
  • Product Evangelists
Advertising
  • Advertising (Digital)
  • Advertising (General)
  • Advertising Agency Account Mgmt
  • Advertising Traffic Coordination
  • Branding
  • Channel Marketing
  • Customer Marketing Analysis
  • Demand Generation
  • Media Buyers
  • Merchandise Planning
  • Monetization
  • Pricing Analysis
  • Promotions Management
Digital Media & Creative
  • Art Management
  • Audio / Sound Technicians
  • Content Production Management
  • Creative Management
  • Creative Media Producers
  • Digital Content Producers
  • Graphic Design
  • Photographers
  • Photography Editors
  • Videographers
  • Video Editors
  • Video Technicians
  • Video / Photography Management
Writing & Editing
  • Writing & Editing Management
  • Columnists / Bloggers
  • Copywriters
  • Copy Editors
Business Development
  • Business Development
Executives
  • Advertising Executive
  • Business Development Executive
  • Channel Development Executive
  • Commercialization Executive
  • Digital Content Executive
  • Digital Marketing Executive
  • Digital Services Executive
  • eCommerce Executive
  • Marketing Executives (General)
  • Marketing Communications Executive
  • Marketing Research Executive
  • Product Marketing Mgmt Executive
  • Public Relations Executive
  • Revenue Executive
  • Social Media Executive

Job Classifications and Levels

Job families in the Culpepper Digital Marketing & Advertising Compensation Survey include a wide range of levels, from entry level individual contributors to managers to executives, allowing you to accurately match more of your jobs.

Request Complete List of Job Families, Job Descriptions, and Leveling Guides >
Compensation Market Data Compensation Market Data
Compensation Market Data
from Participating Companies


The Culpepper Digital Marketing & Advertising Compensation Survey includes current market data from participating companies of all sizes, ranging from small private firms to multi-national corporations.

Request List of Participating Companies >
We report worldwide compensation data to meet your local, national, and international needs.

We provide compensation data for specific geographic locations, allowing you to more accurately price your jobs.
Access Current Compensation Market Data Throughout the Year
We collect and report updated compensation data year-round, allowing you to base your decisions on always-current data.

We provide comprehensive data covering base salaries, salary structures, short-term cash incentives, cash allowances, total cash compensation, equity compensation & long-term incentives, total direct compensation, hourly pay rates, and more.

We provide powerful and easy-to-use online reporting tools, allowing you to customize compensation outputs relevant to your organization. You can request an unlimited number of customizable compensation reports at no extra fee. Customization options include preferences for compensation outputs, you-to-market comparisons, data cuts, benchmark peer groups, statistical metrics, and more.
Participation Requirements

To ensure that we are reporting current and comprehensive compensation data, participation is required for all Culpepper Compensation Surveys.

All subscribers must submit current compensation data for all employees matching jobs covered in each survey and geographic location included in a survey license.

We fully recognize the sensitivity of survey participant & client data and hold individual company and incumbent-level data in strictest confidence. Data submitted to Culpepper is not disclosed to or resold by third parties. Survey data is only published in aggregate form and is never displayed or released by Culpepper in such a way that a participant's pay levels, practices, or personally identifiable information (PII) could be determined.

Learn more about Participation Requirements >

Five Benefits of Participating >
Survey Methodology

We collect compensation data directly from HR professionals in participating organizations, and our analysts carefully verify all data before entry into our database. You can use our data with confidence in both the source and survey methodology.

Designed for Business Use by Employers
Do not collect data from consumers or data self-reported by employees.

Source of Data
We collect compensation data directly from HR professionals in participating organizations.

Data Integrity
All survey data is carefully reviewed by Culpepper compensation analysts.

Survey Cycle
Data is collected, updated, and audited throughout the year.

Legal Compliance
Adhere to privacy laws and antitrust safe harbor guidelines.

Learn more about our Survey Methodology >
Subscription License Order Information
Online Subscription License Includes:

Wide Range of Digital Marketing & Advertising Jobs
Access compensation reports for a cross-section of over 70 marketing, advertising, and digital-focused job families from our Operations (OP) and Executive (EX) core compensation surveys.

Global Data
Access compensation reports for all geographic locations and countries with reportable data that are included in your survey license and data submission.

Access to Current Data Throughout the Year
We collect and report updated compensation data year-round, allowing you to base your compensation decisions on always-current data. At the beginning of each month, we publish new datasets with current data for our online reports. You have the option to use the latest dataset or continue working with an existing dataset.

Unlimited Number of Customizable Reports
You can request an unlimited number of customizable compensation reports at no additional fee.

Unlimited Number of Employee User Licenses
You can authorize online access to an unlimited number of internal employee users and up to two external non-employee HR consultants advising your company on your compensation plans and practices.

Dedicated Compensation Survey Consultant
We provide the support and service of a dedicated Culpepper Compensation Survey Consultant. From assisting you with your survey data submission to using our compensation reports, your Culpepper Survey Consultant will help you get the most out of our compensation surveys.
Digital Marketing & Advertising
Compensation Survey
Annual Subscription License
1 Year $1,895  USD Order Form
Subscribe today and leverage a modest investment in Culpepper Compensation Surveys to strategically manage your company's largest expense: Compensation.