Culpepper Digital Compensation Survey
Digital Marketing & Media
Compensation Survey
Global market data to benchmark the compensation of your digital marketing, media and creative talent.

Wide Range of Marketing and Digital-Focused Jobs

The Culpepper Digital Marketing & Media Compensation Survey provides global market data to benchmark the compensation of your organization's marketing, advertising, media, and creative talent. It includes a cross-section of over 50 job families from our Operations and Executive core compensation surveys. Select job functions and families include:
Digital Marketing
  • Digital Marketing Management
  • Digital Analytics
  • Digital Merchandising
  • eCommerce
  • Email Marketing
  • Search Engine Marketing
  • Social Networking & Digital Media
  • Web/Digital Content Analytics
Marketing Operations & Communications
  • Marketing (General)
  • Marketing Communications
  • Public Relations
Market & Brand Strategy
  • Market & Brand Strategy Management
  • Competitive Intelligence
  • Demand Generation / Channel Marketing
  • Pricing Analysis
Product Marketing & Market Research
  • Product Marketing
  • Market Research
  • Advertising Management
  • Advertising Agency Account Managers
  • Advertising Traffic Coordination
  • Media Buyers
Digital Media & Creative
  • Content Production Management
  • Creative Media Producers
  • Digital Asset Librarians
  • Digital Content Production
Art & Graphic Design
  • Creative Management
  • Art Directors
  • Graphic Design
  • Photography
Audio & Video
  • Audio Visual Management
  • Audio Technicians
  • Video Production
  • Video Editing
Writing & Editing
  • Writing & Editing Management
  • Content Writers
  • Content Editors
Professional Services & Consulting
  • Digital Transformation Consulting
  • Marketing Consulting
Marketing & Digital Service Executives
  • Advertising Executive
  • Business Development Executive
  • Channel Development Executive
  • Digital Content Executive
  • Digital Marketing Executive
  • Digital Services Executive
  • eCommerce Executive
  • Marketing Executives (General)
  • Marketing Communications Executive
  • Marketing Research Executive
  • Product Marketing Mgmt Executive
  • Public Relations Executive
  • Social Media Executive
  • Additional Executives

Job Classifications & Levels

Job families include a wide range of levels, from entry level individual contributors to top executives, allowing you to accurately match more of your jobs. Learn More about Job Classifications & Levels >
Company-Sourced Data Collected Directly from Participating Companies

Culpepper Compensation Surveys include current market data collected directly from HR and compensation professionals in participating organizations. You have the option to segment data by company size, ownership, and industry sector.
Global Compensation Data
We report worldwide compensation data to meet your local, national, and international needs.

Precise and Relevant Local Geographic Data
We provide compensation data for specific geographic locations, allowing you to more accurately price your jobs.
Access Current Data Throughout the Year
We collect and report updated compensation market data year-round, allowing you to base your decisions on always-current data.

Comprehensive Compensation Data
Compensation outputs include base salaries, salary structures, short-term cash incentives, total cash compensation, equity compensation & long-term incentives, total direct compensation, incentive eligibility, hourly pay rates, shift differentials, compensation ratios, and more.

Unlimited Customizable Reports
We provide powerful and easy-to-use online reporting tools for viewing and analyzing compensation data. You can request an unlimited number of customizable compensation reports at no extra fee. Customization options include preferences for compensation outputs, data cuts, statistical metrics, you-to-market comparisons, and more.

Participation Requirements

To ensure that we report current and comprehensive data, we require participation in Culpepper Compensation Surveys.

All subscribers must submit current compensation data for all employees matching jobs covered in each survey and location included in a survey license.

Participation Requirements >
Five Benefits of Participating >

Data Confidentiality

We fully recognize the sensitivity of survey participant data and hold individual company and employee-level data in strict confidence. We only publish survey data in anonymized, aggregate form. Data sufficiency and security controls are in place to ensure that we do not disclose your company's compensation practices or any personally identifiable information (PII) of your employees.

Data Confidentiality & Protection >
Data Integrity & Methodology

You can use our data with confidence in both the source and survey methodology.

Designed for Business Use by Employers
Do not collect data from consumers or data self-reported by employees.

Source of Data
Compensation data is collected directly from HR professionals in participating organizations.

Data Integrity
Data is carefully reviewed by Culpepper compensation analysts.

Survey Cycle
Data is collected, updated, and audited throughout the year.

Regulatory Compliance
Comply with data protection & privacy laws and antitrust safe harbor guidelines.

Data Integrity & Methodology >
Data Privacy & Regulatory Compliance >
Subscription License and Pricing Information

Online Subscription License
An annual online subscription license to the Culpepper Digital Marketing & Media Compensation Survey includes:

Wide Range of Marketing & Digital-Focused Jobs
Access compensation reports for a cross-section of over 50 marketing, advertising, and digital-focused job families from our Operations (OP) and Executive (EX) core compensation surveys.

Global Data
Access compensation reports for all geographic locations and countries with reportable data included in your survey license and data submission.

Access Current Data Throughout the Year
We collect and report updated compensation data year-round. At the beginning of each month, we publish new datasets with current data for our online reports. You have the option to use the latest dataset or continue working with an existing dataset. New jobs, countries, and specific breakouts are published as soon as sufficient data is collected and verified from participating companies.

Unlimited Number of Customizable Reports
You can request an unlimited number of customizable compensation reports at no additional fee.

You-to-Market Comparisons
After compensation data for your organization has been verified and imported, you will be able to view you-to-market comparisons enabling you to identify jobs that are above or below-market rates.

User Licenses
You can authorize access to four internal employee users and one external non-employee HR consultant advising your company on your compensation plans and practices.
Note: Culpepper Complete Solutions allow for an unlimited number of internal employee users on your company's subscription license.
To learn more or request a price quote, please contact our sales team with details about your needs.

Contact Us Today for a Quote