Enhance Your Total Rewards Plan with Non-Cash Awards
Cash is
king for most compensation plans. However, many organizations
use non-cash awards, incentives, and recognition programs to
supplement cash compensation and improve their total rewards
programs.
Results from
a 2008 Culpepper Pay Practices and Benefits Survey
highlight a variety of
different non-cash awards used by
technology and life science companies
to recognize and reward employees for service, achievements, and
performance.
Types of
Non-Cash Awards and Recognition Programs
Table 1 shows
different types of non-cash awards and recognition programs
utilized by companies. Gift cards and certificates are the most
popular, with 38 percent of companies providing their employees
with this type of award. Note: Equity awards were not covered
by this survey.
In general,
large companies are more likely to use non-cash awards and
recognition programs than small companies.
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Table 1:
Non-Cash Awards and Recognition Programs |
|
Non-Cash Award and Recognition |
All
Companies |
Percent of Companies
by Size
(# of Employees) |
|
Up to 100 |
101 to 1,000 |
Over 1,000 |
|
Gift
Cards / Certificates |
38% |
24% |
43% |
42% |
|
Merchandise |
19% |
4% |
14% |
38% |
|
Dinner |
18% |
6% |
20% |
25% |
|
Special Trip |
18% |
14% |
18% |
23% |
|
Trophy / Plaque |
18% |
13% |
16% |
25% |
|
Top
Performer Listing |
12% |
4% |
12% |
19% |
|
Honorary Sales Club |
7% |
4% |
2% |
15% |
|
Special Parking Spot |
2% |
0% |
4% |
2% |
Events and Achievements
Recognized and Rewarded
Companies typically recognize and reward employees with non-cash
awards for long-term service, on-the-spot awards, and
significant achievements (Table 2).
|
Table 2:
Events and Achievements for Non-Cash Awards and
Recognition |
|
Reason for Non-Cash Award and Recognition |
All
Companies |
Percent of Companies
by Size
(# of Employees) |
|
Up to 100 |
101 to 1,000 |
Over 1,000 |
|
Long-Term Service |
62% |
48% |
58% |
77% |
|
On-the-Spot Award |
61% |
48% |
63% |
68% |
|
Significant Achievements |
61% |
52% |
67% |
58% |
|
High
Performance |
51% |
39% |
56% |
52% |
|
Project Completion |
41% |
17% |
44% |
55% |
|
Retirement |
19% |
13% |
14% |
29% |
Budget for Non-Cash
Awards and Recognition Programs
Most organizations
allocate less than one percent of their total compensation
budget for non-cash awards and recognition programs (Figure 1).

Tax
Gross-Ups for Non-Cash Awards
Tax gross-ups enable
employees to enjoy the benefits of a non-cash award without
having to pay taxes on the value of the award. Thirty-seven
percent of organizations provide employees an additional cash
payment to cover the tax liability of their non-cash awards
(Table 3).
|
Table 3:
Tax Gross-ups for Non-Cash Awards |
|
|
Percent of Companies |
|
All Companies |
37% |
|
Company Size |
|
|
Up to 100 Employees |
25% |
|
101 to 1,000 Employees |
39% |
|
Over 1,000 Employees |
42% |
|
Industry Sector |
|
|
Life Sciences |
39% |
|
Technology |
29% |
Differences
Between Types of Employees
The use of
non-cash awards and recognition programs varies significantly
between sales employees and other types of employees. In addition
to the data tables and figure above, we provide a more
comprehensive report with additional data tables showing
non-cash awards and recognition programs for the following
groups of sales and non-sales employees:
|
Sales Employees
-
Executives
-
Directors
-
Managers
-
Representatives
-
Support
|
Non-Sales Employees
-
Executives
-
Directors
-
Managers
-
Professionals
-
Hourly and
Non-Exempt
|
The comprehensive
version of this report with the additional data tables is available
to:
Availability of Comprehensive Report as Downloadable PDF

-
Free to Participants in
2008 Non-Cash Awards and Recognition
Programs Survey
-
Free to subscribers of
Culpepper Benefits Survey
Package (includes Culpepper Library and Small
Company Plus subscribers)
-
$295 for non-participants and non-subscribers (Order
Form)
Data Source: Culpepper Pay Practices and Benefits
Survey of 121 organizations.
Survey Dates: January – March 2008
Breakdown by Sector:
Technology 62%, Life Science 21%, Healthcare Services 2%, Other
14%
Breakdown by Company Size:
Up to 100 Employees 28%, 101 to 1,000 Employees 43%, Over 1,000
Employees: 29%
Breakdown by Country:
United States 89%, Canada 7%, Other 4%
Copying.
If you decide to copy portions of
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cite your source by including the following: "Source: Culpepper
Pay Practices and Benefits Surveys, March 2008,
www.culpepper.com"
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